Today is June 7, 2017, and here I am onboard a Delta Flight relocating to the City of Seattle in the State of Washington with my family in the quest for a new professional adventure. I am onboard watching the movie “The Founder.” The short synopsis of the movie talks about a salesman, Ray Kroc (portrayed by Michael Keaton), who encounters two brothers—Richard and Maurice McDonald—who ran a burger operation in 1950s Southern California and conceptualizes the possibility of purchasing a franchise from them. The short of the story is that the shrewd Ray Kroc bought over the burger business, and went ahead to expand the burger operation, today’s McDonald, Inc.
In the course of the movie, Ray Kroc posits that, “increase the supply and the demand follows,” and this struck a note with me. There is a core knowledge in this statement in the realm of business operations. The lesson that spawns from this statement is that when you have a product that you believe in, the fundamental to accessing the astronomical benefits tied to that potential is tethered to branding, marketing, plus increasing the supply of your branded and wanted product. When all said and done, the demand will naturally follow. This is a possibility and growth concept in business.
Now, picture the possibility of growth in your mind. As a human being, you can alter your altitude in life by changing your attitude. In the business world, the law of supply and demand is the core constant that will revolutionize your tomorrow. Supply a product that meets a specific need for the masses—it is only natural that the law of demand will follow the supply in view. Hence, the goal is to carve out a niche for yourself and satisfy a need via that product or service. Like Ray Kroc, be shrewd and passionate about it. Be persistent in pushing for the supply of your product or service to satisfy the demand of those who follow and patronize your brand.
Success sometimes does not come overnight. Success at times is not the hare that unleashes a burst of energy to sprint to the finish line as told in Aesop’s Fable. Trust me, you can burn out very quickly in a feat of haste; albeit you may be fortunate and get to the finish line. Sometimes, success may come slow like the tortoise that paces itself slow but steady and makes it to the finish line to be pronounced the unlikely victor. The key to it all lies in the passion that sustains and keeps you moving forward—one step at a time.
I say all this to stipulate the need to stick with it and continue to provide supply of your product and service passionately. Trust me, the demand will come if you don’t give up prematurely. In life, I have seen that all things sells. If the supply is there, the demand will surely come. Supply is the portal to variety. Variety is the foundation of increased choices that elevates demand. In summary, I agree with Ray Kroc; increase the supply of your product or service. If you are passionate enough about it and keep pushing ahead, the demand will eventually flow like a mighty deluge in time. You will not only wade in it—rather, you will build a boat and sail on the waves of your success flows.