It is easy to believe everything business gurus tell you because they have built businesses that the world sees as successful. Who wouldn’t want to learn from successful people to become successful? We believe that entrepreneurs who have built wealth over time have all the answers to our becoming like them, and as such, we see them as thought leaders in the business world, which motivates us to want to become like them even more.
“…there are other top business gurus we look up to that won’t tell us the truth about the business world.” — Nelly Essien.
While there are great businessmen whose experiences have given them a depth of understanding about how things work, unfortunately, there are other top business gurus we look up to that won’t tell us the truth about the business world. It’s either the truth is being withheld, or these business gurus haven’t evolved in their depth of mind, so they operate with luck. In this piece, I will share some of the common lies that business gurus keep telling us. Separating the lies from the truth will help us achieve faster results and grow our everyday business dealings. Let’s go:
#1. Work Harder
For many years, “work harder” has been like a song that keeps ringing in our ears. Everyone keeps saying, work harder, work harder! That is the first thing every business guru will tell you when giving you some business advice. Working hard works but with something extra. What works better is “working smart.” Many business gurus are working smart, but they won’t reveal that business is all about how smart you run it. You can be working hard and working amiss, and that alone can become a prolonged growth to success.
“Working smart doesn’t mean working less. It means working hard on what truly matters.” — Gymaholic.
If working hard was a great way to become a successful entrepreneur, every business person on the planet will be successful. So instead of being stuck with the belief of working hard, why not switch your mindset to working smart? Sell the right product or service, strategically position yourself for sales, make smart moves to build a loyal community of customers in a very crowded market, meet the right partners or investors, and so on. Don’t just set up a business and run it like how the world has designed it to be, especially baptizing it in your sweats. Change the game by making smart moves, and it will amaze you how you don’t have to sweat to climb the ladder of achievements.
#2. Stick to How You Do It
Some top business gurus have told you not to follow the normal flow process on how a business should operate. For example, if you own a restaurant, run it like every other restaurant but ensure that your meals taste better. So, you stick to the normal process of running a restaurant, but you’re competing with other restaurants in the sense that your food tastes better. It’s a big lie to stick to a particular business’s normal flow process when you should challenge the process and do something different. Your restaurant should be known for its meals and changing the entire way people view restaurants. Don’t be too firm about sticking to how you have always done it. Be flexible and innovative. Always leave room for change.
#3. Reading Books Does Not Get You Anywhere
Many people believe that books are for nerds, and bookworms are the least successful people in life. Some business gurus will tell you that reading books will steal the time you need to be hustling fiercely, and you can only learn on the go, which means experiences alone in your business can teach you. Yes, experiences can teach you, no doubt. However, reading books helps you escape horrible experiences you may have in business through the knowledge you acquire from your studies. Today, many great businesspeople had a reading lifestyle that helped them build the mega empires we admire today. Get yourself some books and start to develop a reading culture. It shapes your mind, helps you evolve in your thought process, and it is an investment for your future.
#4. You Can Do It All By Yourself
Some top business gurus have shared their success stories with us which is a story of grass to grace in most cases. Most of the time, these stories mentioned that they had no help and did it all by themselves, which means they filled up all the job positions in their businesses and handled each of them effectively. The statement, “No man is an island,” defeats this lie because no matter how we tell ourselves that we are doing it alone, the truth is that we always have help one way or the other, no matter how little it is.
“Great things in business are never done by one person; they’re done by a team of people.” — Steve Jobs.
I understand what it means to start small where you’re your marketer, customer care representative, accountant, and more. However, the fact is that you’ll break down and become less productive at a point, and as such, your business suffers. Even if your business is as small as selling fashion accessories, you’ll need someone to do all the deliveries to your customers. If you try to do it all like Atlas carrying the world, you’ll get depressed and probably dump the idea of being an entrepreneur.
As earlier stated, work smart, which means that you can start by building a small team with highly effective individuals without breaking the bank. You can as well choose to partner with another small business to speed things up.
#5. Entrepreneurship is the Fastest Way to Becoming Rich
Like most motivational speakers, some business gurus will tell you to quit your job and head towards the road, leading to wealth. Today, many young people want to become entrepreneurs because they want to amass wealth and not make people’s lives better. So, when things do not go as they planned, they become depressed and sometimes even suicidal. This false belief that looks like a get-rich-quick scheme has made many people make wrong decisions that have cost them their jobs or even made them come up as cheap in the market when desperately selling products or services that don’t add value to the market. Entrepreneurship is a journey on its own. If you keep selling value genuinely, in no time, you’ll build a great business empire.
Not all top business gurus propound these lies. So, what lessons do we walk away with from this piece? First, work hard; however, change the game by making smart moves. Second, don’t be too firm about sticking to how you have always done it. Be flexible and innovative. Always leave room for change. Third, books will shape your mind—do yourself a favor and start reading today. Fourth, you may need the help of others—don’t be an and Atlas and get crushed by the world of your problems. Never shy away from asking. Finally, entrepreneurship is a journey on its own. Stick with it, and in time it will pay off. Embrace this mindset, and new results will start spawning.